In
the last several years we have seen the emergence of a new breed of
business intelligence products that have made it possible to build
highly interactive and visually expressive and rich dashboards and
reporting experiences. Products like Tableau, Domo, and Looker to name a
few are replacing established BI heavyweights with a focus on
self-service and rich visualizations.
What is driving
this trend? Well anyone not living under a rock for the last then years
will tell you that the explosion of data on the internet coupled with
the advancement in Big Data related technology have made storing and
accessing data much easier than ever before. But this alone is not the
whole story.
Self Service BI is Good but not Good Enough
Products like Tableau
have come onto the seen to lower the barrier for connecting to internet
accessible data sources and as well to traditional sources locked up in
relational databases and in the billions of excel spreadsheets sitting
around the enterprise world. Driven by this, Tableau, for one, has been
successful for three primary reasons:
- Provides many out of the box data source connectors with an easy to use interface - connect to just about any data source.
- Self service analytics without some of the heavy lifting - you don't
need an army of data and tech experts to model your data and meta-data.
- Highly compelling and visually rich analytics features - the
visualization you can create with Tableau are stunning - not always easy
to do, but much more achievable than ever before.
So this is all great, but what does this have to do with the
death of visual analytics? I seem to be saying richer BI visualization
is blossoming and inspired by tools like Tableau. Well, I will argue
that item number three listed above is an evolutionary dead end and that
are going to see a gradual trend away from visually rich analytics.
There
is such a thing as too much of a good thing. More visualization does
not mean you are solving business problems more effectively, answer
questions faster, finding root cause (answering why questions), or
getting better predictions and trends? In fact ,too much visualization
might be overwhelming users.
A Stroll Through BI History
Let's take a quick ride back in time
before we look forward. Human civilization has been evolving for
thousands of years and our way out of the stone age was guided by the
development of human language and communication. While it is true that a
picture can say a thousand words, the spoken or written word, on the
other hand, can express all of human existence in short phrase, e.g "to
be or not to be" or "I love you". Human expression through words is
powerful - more powerful than any picture.
My point is
that human communication is the most powerful expression and exchange of
information. It is a fact that visualization is a powerful tool, but it
pales in the presence of the written or spoken word. You can probably
guess where I am going now.
Computers and computer to
human interfaces have evolved over the past sixty or so years on a
twisted evolutionary path. We started with simple command line tools and
interfaces (mainframe), where we issued simple grunting commands and
got back simple grunted responses from our computers. We then saw this
lead to the evolution of rich graphical computer windows, icons and the
mouse (point-drag-click). While this helped advance our interface and
interaction with the computer and with extracting data from within these
artificial devices, this path of human to computer interaction is
effectively an evolutionary dead end. It pales in comparison with what
is coming next.
Evolving Toward AI Conversations - More Than Pictures
Products like Tableau,
Looker
and others will need to evolve in the coming years or be left in the
dustbin of technology. While we have seen amazing advancement in rich
and interactive visualizations of data, I argue this is the wrong path
and effectively an evolutionary dead end. How many times have you
looked at Tableau dashboards
(or other BI visualization) and saw beautiful and rich colors, shapes
and graphics only to be overwhelmed by the information? What does this
information mean, what does it tell me, what questions and answers are
buried in this beautiful and rich visualization?
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| Tableau: Endangered Safari Animals |
What if instead of being bombarded by visualization
alone, you can converse with the data - converse with the machine?
Having rich visualizations can be fantastic, but I would want to ask the
machine to answer questions about the visualization - make predictions
or tell me "why" this is occurred - point me a the root cause. We are
moving to a new dawn where machine learning and AI will help us make
sense of the information around us that that is currently locked up and
visualized by computers. And this requires a new way (back to the
future) for humans to interact with BI.
While computers
started out as simple command line beasts, our current evolution toward
more and more visualization is an evolutionary dead end. We will soon
be moving toward a voice and messaging first world - where
visualizations will augment our experience of information and are a tool
for us to engage in conversation with our AI powered BI applications
and virtual assistants. Chatbot BI virtual assistants are on the
horizon.
More Than Just Looking Pretty - Answering Questions
You can see the beginning of this already.
Tableau recently announced
they will be releasing, in 2017, a new NLP interface to their platform -
competitors will follow - and this is only the beginning. We will one
day be able to ask questions of your BI in natural human language. The
AI powered analytics revolution is coming. Conversational interfaces are
a game changer for BI.
Analytics as a conversation will no longer be the stuff of movies and sci-fi.
Driven
by the advancement in AI and machine learning and with the massive
surge in adoption in virtual assistants, chatbots and messaging/voice
applications, the future will be here sooner than we think.